Did you know What is CTR in Google AdSense? How to improve it? Do you know that if your Adsense CTR becomes low then what kind of problems you are going to face?
No?
If you do not know the answers to all these questions, then I will give you complete information about Adsense CTR in this article.
What is CTR?
CTR stands for “Click-Through Rate.” It’s a metric used in digital marketing and advertising to measure the effectiveness of an online campaign, such as a banner ad or a search engine result. CTR calculates the percentage of people who click on a specific link or advertisement after viewing it.
The formula to calculate CTR is: CTR Google AdSense calculator
CTR = (Number of Clicks / Number of Impressions) × 100
In this formula, “Number of Clicks” refers to the total number of times the link or ad was clicked, and “Number of Impressions” refers to the total number of times the link or ad was shown to users.
CTR is a crucial metric because it indicates how well an advertisement or link is capturing the attention and interest of the audience. A higher CTR generally suggests that the ad is relevant and engaging to users, while a lower CTR might indicate that the ad isn’t resonating well with the audience.
What is CTR in Google AdSense
Now let’s know What is CTR in Google AdSense?
Adsense is a CPC-based network, in this you get money per click and not according to impression.
There are two types of CTR in our Adsense Account, one Google AdSense ad ctr and the other Adsense page ctr and in this we mostly keep checking Ad CTR because due to its high, our Adsense account starts to face danger. Website CTR and Adsense Ad CTR both are different.
Now i hope you understand What is CTR in Google AdSense.
Google AdSense ad ctr
You have placed 5 ads in a post on your blog or website and a user comes to that page, scrolls down the page and sees all five ads, then 5 ad impressions will be shown in your Adsense account.
So by doing this, if he goes to your different pages and sees 100 ads, then 100 ad impressions will be shown in your Adsense account, meanwhile, if he clicks on any one ad, then 1% Ad will appear in your Adsense account. CTR will be created.
Adsense page ctr
When a user visits a page on your site, a one-page view is counted in your Adsense account, but a one-page view can have multiple ad impressions because the user visited one of your pages but multiple ads on that page. Maybe, so if 5 ads are seen in front of the same user, then where the one-page view will be counted, the same 5 ad impressions will be counted.
How to check Adsense Ad CTR?
If you have placed Adsense Ad on your blog or website and you want to know how to check how much Google Adsense Ad CTR is in your Adsense account,
If you have placed Adsense Ad on your blog or website and you want to know how to check how much Google Adsense Ad CTR is in your Adsense account,
Login account
First of all login to your Adsense Account, and then click on Reports on the left side.
Goto Report Page
After clicking on Reports, you will come to the AdSense report page, now on this page. Now on this page, what is reported by AdSense by default is a date, estimated earnings, page view, page RPM, impression, impression RPM, active view viewable, clicks, total earnings.
Click on the pen mark to edit
But we have to edit it and add the option of CTR also so that in this report we can also see AdSense ad CTR, for this click on the pen mark.
Choose CTR Option
As soon as you click on the pen mark, a popup will appear in front of you, in this popup, click on the small box before the CTR, tick mark it and then click on Apply below.
Apply to see Ad CTR
This page will be refreshed as soon as you click on Apply and now in this report, you will also be able to see Google Adsense Ad CTR, but this is the report of the last 7 days, if you want, choose the last 30 days or this month on the above option and also You can see the report for more days.
Today CTR result
If you want to see today’s report, then select Today in the above option and then you will be able to see how much is your adsense ad CTR in today’s date.
How to check Adsense Page CTR
To check Adsense Page CTR, you log in to your Adsense account and on coming down a little in the home page itself, in a table you will see pageview, page RPM, an impression in the top 3 lines and clicks, CPC and page in the bottom 3 lines. CTR will be visible.
How To Increase Adsense CTR
7 Simple Steps to Increase Adsense CTR.
- Focus on the size of the ads
- Create Mobile Friendly Blog Post
- Stay focused on your topic only
- Allow only ads with high CPC
- Do not put more ads on your website
- Reduce Bounce Rate
- Focus on Organic Traffic
Focus on the size of the ads
Friends, many bloggers often make the mistake that they focus only on Ads, not on the size of Ads! Do you also make the same mistake? If yes, then your Adsense CTR will also be down.
By having CTR down, I mean that there will be fewer clicks on your ads. The fewer the clicks, the more your Ads CTR will go down, so you should always pay attention to the length and width of your Ads, as well as give a standard colour to the colours of your Ads so that your visitors will find it attractive, then they will click on these Ads. will click more and more.
Create Mobile Friendly Blog Post
Friends, you must know that in today’s time, more searches are done than mobile, but do you know how many per cent of daily searches are done only from mobile? No, then I will tell you that daily searches are up to 70% only from mobile. Isn’t this a wonderful thing?
This happens because in 2021 the facility of Internet has become very good and most people have only mobile to search, you can easily carry it anywhere. That’s why you must make your Blog Post Mobile Friendly.
If your Blog Post is Mobile Friendly, then it will give a good experience to your visitors and there will be more clicks on the ads shown on your blog, due to which your Adsense CTR will be good.
Stay focused on your topic only
This tip is going to be very important to increase your CTR (Click Through Rate). A good content brings more and more visitors.
Do you know that many bloggers make countless websites? On which they are not able to focus well and the result is that their Adsense CTR starts decreasing.
The thing to note in this is that if the CTR of any one of your countless websites has decreased, then it will affect the CTR of all your websites.
That’s why you should always stick to your topic. You should create as many websites about which you have good information and you can give correct information to your visitors, it will benefit you that the CTR of your Adsense will increase.
Allow only ads with high CPC
First of all, you have to decide what type of ads you want on your website. Low CPC or High CPC?
If you do not know which of the two is better? So let me tell you that with low CPC (Cost Per Click) ads, you will have to put more ads on your website and having more ads will reduce the loading speed of your website, which will result in your visitors not staying long on your website. Due to this, the Bounce Rate will increase. This will not be good for your blog.
That’s why always allow more CPC (Cost Per Click).
Do not put more ads on your website
You should not put more ads on the website, this reduces the number of visitors to your website because life has become very fast in 2021. Visitors should find the topic they are searching for as soon as possible and if they Do not have to wait if they get good service from your website, then it will increase your Adsense CTR.
Reduce Bounce Rate
Do you know that Adsense CTR also depends on how long a visitor has stayed on your website? No, then I will tell you that Adsense CTR (Click Through Rate) increases only when visitors stay on your website for a maximum time.
There are 2 important reasons for increasing Bounce Rate, firstly your content is not good and secondly, putting more ads with low CPC on your website. Both of these reduce your Adsense CTR. That’s why you have to focus well on these two.
To reduce the Bounce Rate, you have to make your content Meaningful and Interesting and put more CPC ads on your website.
Focus on Organic Traffic
It is most important that you should focus on Organic Traffic because this is the best Idea to increase Adsense CTR, if there are Organic Clicks on the Ads of your website, then it will increase your Ads CTR and increase. You can increase your Organic Traffic through Google’s search engine, Youtube, through Facebook Page, through Pinterest.
Conclusion
Whether it is your YouTube Channel or Blog or Website, when a good number of views start coming on them, then only we should add Adsense, because in this situation the percentage of our Google Adsense Ad CTR remains in a limited state, and in this situation if invalid click Even if it happens, Google automatically understands it and cuts off unnecessary clicks.
Because when there is more traffic on your site, Google earns along with you, so Google automatically finds and separates small invalid clicks. On the contrary, when there is less traffic on your site, then neither you earn anything special nor Google, and in such a situation, Google disables your Adsense account only if there is an invalid click.
But Google does not disable your Adsense account forever, but by disabling it, it gives you this message that now you work on your site and increase traffic, then apply again.
So we learned here how to check What is CTR in Google AdSense and we hope that by reading this post all your questions would have been answered, and you would have understood the things mentioned here.
If you still have any question related to this post How to Check Adsense Ad CTR, or you want to give any suggestion about this post, then definitely write in the comment box below.
